SafeSplash Swim School

About SafeSplash Swim School

SafeSplash Swim School is one of the largest and most well-known swim school franchises in North America, with a trusted brand that has taught millions of lessons. The company’s reputation for high-quality swim instruction, child safety, and professional curriculum development strengthens its appeal to parents seeking a reliable and structured swim program.

There are several brands offering learn-to-swim programming, but there is only one brand family that couples learn-to-swim with competitive lesson analysis for kids and adults. By combining these two ends of the spectrum, our schools serve a wider range of customers and give our franchisees the opportunity to build a business with passion and joy. Our progressive curriculum teaches swimmers the correct way to swim from the start, creating safe, strong, and confident swimmers.

We offer the best class in support to our franchisees. Not only do we provide them with everything they need to deliver exceptional swim lessons, but we also provide world-class back-office support to help with every aspect of the business. Our goal is to make opening and running a swim school franchise a breeze so you can spend more time providing your community with the life-saving skill of swimming.

SafeSplash offers two franchise models with differing levels of investment:

1. Our Rental Model - Hosted Swim Schools which operate out of existing pools via our national partnerships (24 Hour Fitness, LAF, and other hotel and fitness center partnerships), reducing overhead costs. The initial investment fee for a hosted swim school is $57,500–$81,000 with a franchise fee of $37,500.
2. Our Build Model - Dedicated Swim Schools where franchisees can open a standalone or in-line retail facility. The FDD value of the initial investment for a dedicated swim school is between $944,950–$1,327,700 with a franchise fee of $55,000.

Franchise Growth & Multi-Unit Expansion

This franchise brand has demonstrated strong growth and increasing market presence, building a network of 119 operating units across company-owned and franchised locations. The system has expanded significantly over the past five years, reflecting the strength of its business model and the brand's ability to attract both customers and franchise partners.

From 2020 through 2024, the franchise network experienced steady growth, reaching a peak of 128 locations before concluding the year with 119 total operating units. During 2024, the brand successfully opened 17 new units, showcasing continued franchise development momentum and demand for the concept across multiple markets.

The franchise system generated an average unit revenue of $414,242 in 2024, demonstrating consistent unit-level performance and providing franchisees with a proven foundation for business ownership. The brand's balanced mix of company-owned and franchised locations also allows it to continually refine operations while supporting franchisee success.

Franchise Highlights:

• 119 Total Operating Units
• 17 New Units Opened in 2024
• Average Unit Revenue: $414,242
• Strong multi-year growth trajectory
• Balanced network of company-owned and franchised locations
• Proven business model with scalable operations
• Expanding market presence and franchise development success
• Established systems and franchisee support programs

With nearly 120 operating locations, continued expansion activity, and solid average unit revenues, this franchise offers entrepreneurs the opportunity to invest in a growing brand with a proven operating model, established infrastructure, and long-term growth potential.

Training & Support

Our franchise owners are the heart of our business, and we work daily to ensure they have the tools, guidance, and support they need to build their franchise and make a real difference in the lives of the clients they serve.

Here are just a few of the ways we support your franchise:

• Onboarding Support - Hit the ground running with our guidance and assistance during your first days as a franchise owner.
• Initial Training & Support - Get comprehensive training for you and key staff on the SafeSplash operating model.
• Instructor Training - Every location delivers instruction built on our proven, safety-focused curriculum—supported by expert training resources that ensure quality and consistency across the SafeSplash network.
• Technology Suite - Our tech-enabled systems simplify everything from scheduling to automated communication—making it easier to deliver a seamless experience for families and focus on growing your business.
• Confidential Operations Manual - Build your business with an operating approach developed through years in the industry and focused on client care.
• Marketing & Social Media - Leverage our ongoing campaigns to establish your business in your community and elevate your profile.
• Grand Opening Support - Open your doors for the first time with confidence thanks to our franchise team’s onsite presence and guidance.
• Ongoing Support - We’re always ready to lend a helpful hand and provide advice and assistance whenever needed.

History:

SafeSplash is the world's largest operator and franchisor of swim schools, combining learn-to-swim programs with elite competitive analysis and instruction. Founded in 2005, SafeSplash has expanded to over 200 locations across the United States, offering more than 5 million swim lessons. The franchise operates under the umbrella of Streamline Brands, a leading swim school franchisor.

Our swimmers are taught using our proprietary, progressive, and proven curriculum developed by a team of champion swimmers with over 30 years of experience. We know learning correctly from the start from experienced, highly skilled instructors builds a strong foundation for all swimmers. We strive to make a lasting, positive impact by providing the industry’s most consistent, premium, learn to swim program and most technologically advanced competitive swim instruction program. Together, our programs offer unparalleled breadth of premium instruction in the industry’s most advanced facilities.

Ideal Candidate:

CANDIDATE PROFILE 1: The Business-Savvy Entrepreneur
This candidate is a strategic thinker and results-driven professional with a strong background in business, finance, or franchising. They are drawn to industries with high demand and proven business models that allow for scalability and long-term profitability. While they may not have prior experience in swim instruction, they recognize the value of investing in a service-based business with a strong operational support system.

CANDIDATE PROFILE 2: The Passionate Community Advocate
This candidate is deeply committed to community impact and child development. They may have a background in education, coaching, fitness, or aquatics, and they see swim education as a meaningful way to combine their passion with business ownership. More than just a revenue-generating venture, they view franchise ownership as an opportunity to promote water safety, build relationships, and create a welcoming space where children and families feel supported.